Young And Profiting Podcast: A Blueprint For Success

There are numerous podcast listener studies and rankings that all agree that the number of podcast listeners continues to grow at a rapid rate. The other area of agreement is that younger people — Millennials and Gen Zers — make up the bulk of existing and new listeners.

In effect, there’s no podcasting equivalent to the audience that loves TV’s NCIS and its too numerous iterations.

Therefore, it makes sense to target an audience that is comfortable listening to podcasts and enjoys its content.

That’s exactly what Hala Taha, podcast host of the Young And Profiting podcast, has accomplished.

Taha, a Palestinian-American born and raised in New Jersey, is that podcast entrepreneur who could out swim TV’s Shark Tank celebrities. Hala started her career in radio production while in college at HOT97 on “The Angie Martinez Show.”

Hala took a temporary exit from the entertainment industry to get an MBA. She has seven years of corporate marketing experience at HP and Disney Streaming Services. She started Young and Profiting Podcast and YAP Media as a side hustle, and now has several high-profile clients and over 40 employees.

Hala’s podcast strategy is to focus on her guests. She is careful to leave her personal life out of the conversations, which is a strategy honed from her life experience as a Palestinian.

“It’s a very fiery issue,” Hala explained in an interview with Podcast magazine. “I’ve interviewed people from Israel, and my family and I are very open. I just try to stay that way, so nobody can put me in any sort of box. I hope to make a difference by showing people that Palestinians exist… that we are capable… that we look just like them.”

Here is the tagline from Young And Profiting: “Join Hala Taha as she interviews some of the brightest minds in the world―turning their wisdom into actionable advice you can use in your life no matter your age, profession, or industry. Our subject ranges from enhancing productivity, how to gain influence, the art of side hustles, and more! If you’re smart and like to continually improve yourself, hit the subscribe button, because you’ll love it here at Young and Profiting Podcast. Part of the YAP Media Network.”