The Easiest (Low Cost) Way to Get Started with Amazon KDP Ads

Selling books on Amazon is like starting a fire.

You have to create an initial spark of sales, or your book will likely end up buried in the back pages of Amazon, never to be seen again.

While there are several ways to create this “spark,” one of the easiest, fastest, and most reliable is to use Amazon Ads.

Coming from the Google Ads universe, Amazon Ads initially seemed simple and easy to me.

However, the more I experimented with them, the more I saw the complexities of the system.

While I do believe that publishers who invest time learning the nuances of the Amazon ads platform have a major advantage over their competitors, I understand that some of you just want a SIMPLE strategy that will help you rank and sell more books.

So, this is what I’d suggest to anyone looking to dip their toes into the Amazon Ads pool before diving into the deep end.

Amazon Ads offers several different campaign types that allow you to target specific keywords, products, and categories.

They also have an “auto ad” option, which gives Amazon the decision making power to show your ad wherever it thinks it will perform best.

When I first started with Amazon ads, I’ll admit — I was skeptical of the auto-ad feature.

Won’t Amazon just waste my money?

However, after a lot of experimentation, I saw that auto-ads actually perform very well—sometimes better and cheaper than my manual keyword and product…