Monthly Muse: December 2023

As the year concludes,

With festive hues,

Let’s end on a cheer,

With December’s Monthly Muse.

“Sapiens: A Brief History of Humankind” by Yuval Noah Harari

Description: What makes us brilliant? What makes us deadly? What makes us Sapiens? One of the world’s preeminent historians and thinkers, Yuval Noah Harari challenges everything we know about being human. Earth is 4.5 billion years old. In just a fraction of that time, one species among countless others has conquered it: us.

It’s well-established that brand marketing is focused on building enduring consumer associations, rather than focusing on immediate sales.

But how best to achieve that?

Consistency is crucial; regular exposure to a brand’s unique identity embeds it deeply in consumers’ minds, continuously building and refreshing relevant memory pathways.

In contrast, sporadic, high-intensity marketing bursts tend to yield only short-lived brand recall without lasting impact.

Consistent branding fosters incremental sales growth over time, as it increases the statistical likelihood of consumers choosing the brand when they need a product or service in its category.

So, for sustained success and growth, a continuous brand presence is essential.

“Irish Christmas Advert” — Charlies Bar