Marketing = Fooling People

Photo by Matthew Henry on Unsplash

“Focus on helping others, rather than trying to sell.”

Lol.

Say it’s a hot, humid day.

You’re dripping with sweat.

And that’s when you decide to enter a McDonald’s store.

You’re looking for something cold.

Aha!

Photo by Giovanna Gomes on Unsplash

A Coke.

But, you don’t need a large Coke.

You just had a huge sandwich & you’re stuffed to the gills.

Yet they’ve priced it so attractively that you end up falling for the trap.

“Just a couple of bucks extra”

*sigh*

Well… Is this ‘help’?

No way.

This is them manipulating your brain.

They make you believe that their product is THE only thing that can provide you relief.

They make you believe that the large Coke is economically viable for you.

And maybe it is.

But do YOU need it? Nope.

Yet you buy it.

So basically, marketing is all about fooling people.

Brands position themselves in such a way that makes them look like a drop of water in a bloody hot desert.

Photo by Raimond Klavins on Unsplash

They catch hold of your needs, provide a solution & in return, fleece you like crazzzzy.

Nobody bargains over a coke.

But they love to do it with a poor guy selling fresh coconut water on the street.

That, honey, is the power of branding.

And, also, marketing your product the right way.

We all know the power of Charm Pricing.

Price it $4.99 over $5.0.

Trick people’s minds.

Brands aren’t ‘helping’ you.

They’re striking an unfair deal with you, & they’re tricking your brain to believe differently.

And there’s nothing right or wrong in this.

As long as the economy is dependent on money, such deals will continue to happen.

Yeah, you will pay more from your pocket.

But again, if somebody offers you a drop of water in a desert, you would be willing to pay anything and everything for that, won’t ya?

Yes, these days barriers are crumbling down rapidly.

Competitive pricing has taken charge. Brands have become more cautious than ever, because business entry barriers are going down every single hour.

Could be because of tax concessions, or increasing ease of doing business, or the advantage of social media marketing, I don’t know.

But no matter what happens, we as consumers will continue to be manipulated & fooled.

That’s what marketing is at the end of the day.

Many argue that higher price = better quality.

Photo by Gabriel Gurrola on Unsplash

“A Porsche is highly priced, but it delivers quality”

Quality is subjective.

You think a Porsche is best, but to me, a Ferrari might be better.

Quality is directly proportional to our needs.

Besides, we’ve been brainwashed that these luxury cars offer the best of comfort.

It’ll just take another brand to come in, spin a different story, and all of us will start running after the new guy.

Remember this- the aim of every company is:

Sell an undervalued product at a high price, but make people believe that it’s worth way more than what they’re paying.

And that is exactly where marketing strategies play an important role.

Precisely why understanding human psychology is essential for marketers.

They need to know the right buttons to push.

Thanks for reading!

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You can buy me a coffee here if you want *wink*

Thanks again!