Issue #23 WWW — How to Avoid the Mediocrity Trap, Let Women #VoiceItOut, and Tell, Don’t Show

It’s ok to slow down on your way to your goals, but it is not ok to stop.

When you’re merrily typing away on your laptop, life happens and you will slow down. Your kid may catch a fever, your parents visit, or you get an urgent call to go somewhere.

Take it slow but never stop.

Now onwards,

“Copywriting is not a secret formula, it’s a way of thinking.”

— Gary Bencivenga

Tired of mediocre headlines? Try these 3 curiosity-building tips for your Ads to grab more eyeballs.

3. Offer Unexpected Results: Use numbers or surprising outcomes to create a sense of disbelief and encourage clicks. (Ex: “Fortunes that lie hidden in your farm.”)

This is Google’s 2023 International Day of the Girl Child #VoiceItOut campaign. A clarion call to girls and women to take the mic and add their powerful voice to the world. �¯�£

In partnership with the awe-inspiring Voice of Baceprot, the first-ever hijab-wearing, female rock star trio(#YukBukaSuara), to help close Indonesia’s gender gap and inspire women to speak up.

Key Takeaways

Given that women hold only

We women need more role models too.

Here’s my warmest wishes to our strong and inspiring female readers. You’ve got this!

Tell don’t show by James Logquist

This is a Hershey’s kisses sized(34 pages) book. You can read it in 30 minutes or less.

And the information contained in this nuclear-sized book is potent material.

Sure the author knows what he’s talking about. I have started practicing this technique and seeing quick results and it also brought back joy to my writing.

If you are a new writer, you have to read this.

Even if you are an established writer, you must read this.

What’s the formula?

In your first draft just tell your story, do not show the scenes in minute detail. Once your first fdraft is done, you go back and fill in all the details.

This book somehow doesn’t show up when you search for the name on Amazon. But luckily I discovered it I don’t know how. If you are feel fatigued thinking of reading books that run hundreds of pages, this book is something you’ll digest easily.

Wanna Read? Read it here.

Did you know Pinterest is a great copy resource? Login to Pinterest and search for “Landing Page Ads”, “Social media Ads”, or “Google Ads” specific to your industry. It will throw out hundreds of Ads.

You can even look up FB Ad design ideas.

Wishing all my women readers a very

That’s it for today.

Stay Zesty,

Brinda Koushik
Tech Content Marketing Writer
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