Elon Musk’s killer special sauce

Post PayPal, Elon Musk did the exact opposite of what normal business sense told everyone in the past.

Entrepreneurs like Musk and Jobs have IMO genuinely mixed in their unique special sauces.

They created companies that were the embodiment of themselves. And Musk gave his companies like 10% chances of success.

Musk turned being outrageously long-term-focussed, ultra logical, nutcase geeky, insanely transparent and hideously optimistic into two brands, Tesla & SpaceX, that got us techies on-side for good reason.

I cannot think of that ever being tried to remotely that extent.

The disbelievers claim the opposite about Musk and that proves they don’t understand technology, culture, creativity or true business sense whatsoever.

Almost everything technological Musk claims is obviously true to us geeks instantly and we’re fine that it breaks the short-term-ism business virus.

This stuff was unique in business.

I was sold on day one in 2004 when I heard Musk’s first principles physics-based approach to aerospace and business.

I love this guy I thought.

This could fix NASA I hoped.

Little did I know what else was percolating.