You Have a Right To Negotiate: The 3 Key Reasons Why We Fail To Negotiate

Did you know you have a right to negotiate. But come to think of it in one minute, how do you beat down a price from $100,000 to the $20,000 you have in mind? That's just wild and insane, is not so?

Actually, it isn't that insane as you may have think. You get it, may be not! That feeling of it being wild and insane is one of the reasons we end up paying twice, thrice, and if not more...the price for things.

Let's dive into it!

•We don't want to look cheap:

I remembered once I walked into a shoe shop and had to get a fine Italian styled shoe for myself and end up buying it in a certain amount. While I was busy hovering around the shop to get my choice, I noticed something, nobody was bargaining or negotiating. Although, there was no price tag on the shoes and other popular brands like Nike,Gucci, Adidas, etc. Everyone ended up buying what the owner of the shop did say. So guess what? I did what everyone was doing and ended up regretting (I didn't want to look odd in the crowd). However, few days later a guy who bought the same shoe as I did told me he got it less than what I bought it for. Why? Because he negotiated with the man and he was amazed the man agreed to the price. I can see he was so proud of it. Believe me it was a fine shoe and was worth the price he and I got it for. But I should have lowered my pride and have a good market deal to save a dollar.

Maybe I didn't want to look cheap or feel like I don't have...you can see the social effect of psychology acting on me...who says acting like a rich man makes me rich. Guess what? That's the ideology!

After all who love to look cheap. Who love to play the poor man. Who love to look dirty and feel like begging. What's the point of negotiating when I have that $100 bill on my hands. Why should I create a scene when I have it right in my pockets. Why should I keep moving and raising the price back and forth, up and down like a price chart when everyone just hands their $100 bill to the counter without questioning why the price is so high. Well I won't look that cheap too!

•We don't want to hurt the feelings of sellers.

I didn't know why my sister did what she did. But I guess she bought that gold chained necklace because of the stories the gold dealer had told her, about the loss he dad just gone through, how he raised a new start up capital from friends and ended taking up loan from the micro-finance bank with a monthly interest. He said so many things but that was what all my sister could remember.

Perhaps, I guess so. She bought it because she didn't want to hurt his feelings after telling her his life history. Sad one at that! She didn't want to negotiate. Ordinarily my sister is so good at negotiating and bargaining price, and I love her for it, but today looks so different that I was dispontent to my bone marrows.

This is how most of us end up buying stuffs at a price ordinarily we shouldn't. We don't want to hurt the feelings of people but at the end we hurt ourselves the more and this was what happened to my beloved sister.

That gold chain necklace should have been gotten for a cents instead of a dollar!

Anyways she had got it and it fitted so well with her yellow dress!

•We are held back by emotions:

It was a beautiful night with my female friends at Matthews place as we celebrated his induction to.... but the next morning a friend of mine called feeling sad about the dress she bought at a "happening supermarket" and a fine one at that but right now it looks like a mess after wearing it for about less than twelve hours. She complained and complained...and ended up saying she should have gotten that clothe less than what she had in mind. Only if she could listen to her inner man!

You know that feeling of having deep emotions about stuffs you care about can be traumatizing...so it is in buying!

Well this is how most of us end up buying products holding our emotions or using our emotions.

We don't listen to our guts even when we feel the time to do so and even when we listen to it most times we end up regretting. So what's next?

I don't know but believe me we know our emotions better, so we should try listening to it or better still learn to use it properly when negotiating a deal.

I will end up by saying, we fear that negotiating will make us look petty and inconsiderate in the sight of everyone so we hide what we are supposed to negotiate for, feeling the effects afterwards. Don't be that person!