The Solopreneur’s Unfair Advantage: How working Lean can propel your one-person business

“You don’t learn to walk by following rules. You learn by doing and falling over.” — Richard Branson

As a solopreneur, you’re the ultimate multi-tasker.

You’re the CEO, Head of Sales, Director of Customer Service and Chief Marketing officer all at once. All the time, you’re making high-level strategic decisions as you try to keep everything running smoothly.

With so many responsibilities resting squarely on your shoulders, it’s easy to become overwhelmed, stuck in analysis paralysis, or veer off-track chasing the shiny (but wrong!) opportunities.

This is why adopting the lean startup methodology can be a game changer for solopreneurs. This iterative approach to building and launching products and services is like strapping a rocket booster to your one-person business.

If you’re new to the concept, get ready to have your mind blown by how perfectly suited the lean startup is for solopreneurs. And if you’re already familiar, get ready for a fresh perspective on next-level applications.

Let’s get started.