How can a hotel channel manager improve your business

Let’s go back a few years ago, where traditional channel management involved manual inventory and rate updations across all connected channels.

That was certainly a time, wherein the Hospitality Industry was prone to errors and discrepancies.

Moving on from that period, hotels today have embraced technology, and the modern hotel channel manager that technology has so graciously provided us with.

It’s safe to say that a hotel channel manager has revolutionised the way hotels manage their bookings on different distribution channels and OTAs, especially when an increasing number of guests prefer to make their bookings online.

In fact, the hotel channel manager industry is expected to reach a market value of $1618.23 million by 2033, highlighting the growing traction towards channel management systems.

From helping hotels list room inventory, updating rate and room availability in real-time across all OTAs and channels, managing guest data to synchronising all that information across one cohesive dashboard, the potential of a channel manager continues to escalate.

On that very note, here’s a list of ways in which a Hotel Channel Manager can improve your business for the good,

Making Inventory and Rate Management Easier than Ever

Just imagine, if all your hotel room’s inventory and rates could be automatically updated across all OTAs, channels and even the website, and that too in real-time.

Sounds too good to be true doesn’t it, but every element of that sentence is true as a channel manager can truly simplify and streamline the hotel bookings, and in a way which will enable the hotel to reach a wider audience.

In addition to this, the integration with a rate management system will open doors to the seamless flow of insights, allowing hotels to achieve the most optimal pricing, leading to full occupancy at maximum profit.

Achieve the Maximum Reach and Visibility

It must be clear by now that smart channel managers can be seamlessly integrated with third party systems, such as Hotel PMS (Property Management System) and RMS (Rate Management System).

In tandem, these integrations offer important insights into the most suitable distribution channel to connect with, and also the share of inventory that needs to be allocated to each one of them.

With this first hand-information in possession, Hotel Channel Manager drives data-driven decisions, in terms of which channel will provide the maximum visibility and reach, whilst waving goodbye to the ones that no longer serve their purpose.

Simultaneous Content Management

If you think that channel managers provide only management of bookings, then you’re in the dark.

Stepping up the game, the right channel managers offer content management as well, which involves ensuring that all the basics concerning quality content are considered, and the hotel ranks on the first page of the search engine, boosting the footfall in the hotel.

Not only that, but hoteliers can actually go rate shopping with a CMS, as it allows guests to know about the pricing of the competitors, which in return allows hoteliers to fix or alter their prices accordingly.

Next Destination; Revenue Optimization

Almost everyone can now believe that a channel manager can improve business, by adding a new pitstop called revenue optimisation.

By studying the most lucrative channel mixes, rates, inventory allocation, and optimal occupancy levels, a channel manager nudges the revenue strategist to adjust the distribution in accordance with these insights, leading to the generation of greater revenue.

Thus, a channel manager enables hoteliers to optimise the channel mix, levy the most lucrative price, craft effective marketing strategies, and end partnerships that are no longer fruitful, all the while bolstering revenue.

Bookings Made Easy for Guests

In the context of a hotel channel manager, it is compulsory to mention the power of easy bookings, that leave a favourable first impression on the guest.

After a long travel, every guest seeks a seamless check-in experience, which often becomes impossible due to the chances of overbookings or even double bookings.

To mitigate this, a channel manager displays the accurate and updated information timely, ensuring that all guests, irrespective of where they make their bookings from, have access to the right information.

Moreover, guests get convenience of booking, as they no longer have to travel to offline agencies, making spontaneity an inseparable gift.

There is only one aspect now that needs immediate attention, which is none other than choosing the right hotel channel manager.

And, since you landed on this page, it is our duty to offer you with the best channel manager for your hotel.

Meet Hotel X, from automatic price, inventory and room availability control to smooth interaction with multiple systems, channels and OTAs, this CMS can do it all.

To know more, book a free demo today.

FAQs:

Q1. What is the purpose of a channel manager?

Ans : It’s safe to state that the purpose of a channel manager is to revolutionise the way hotels manage their bookings across multiple OTAs and channels. By adding an element of automation, a CMS effectively streamlines the aggravating task of managing multiple bookings.

Q2. How can channel management be done effectively?

Ans : If you’re looking for effective channel management, it’s time you ditch the traditional channel management, and make the switch to smart channel managers, like the Hotel X.

Q3. What is the role of a channel manager in a hotel?

Ans : From helping hotels list room inventory, updating rate and room availability in real-time across all OTAs and channels, managing guest data to synchronising all that information across one cohesive dashboard, all fall under the role of a CMS.

Q4. What are the benefits of a hotel channel manager?

Ans : The various benefits of a hotel channel manager include, making the task of booking easier for guests, revenue optimization, streamlined rate and inventory management, and helping hotels achieve maximum visibility, amongst many more.

Q5. Why is it important to integrate a Hotel Channel Manager?

Ans : As an increasing number of guests have started making their hotel reservation online, there is a pressing need for hotels to ensure a streamlined booking process, which has led to a significant traction towards Channel Managers.