Fat & Weird Cookie Co. Gives 4 Tips for Getting Crazy in the Kitchen

With over-the-top favorites like The Party Animal™ and Big Booty Dough, Fat & Weird Cookie™ Co. is redefining the gourmet cookie experience for sweet lovers. Whether online at the company’s website, in Meijers™ locations around America, or via DoorDash™ and DashMart™, more fans are learning that there are cookies, and then there are “fat and weird cookies.”

At the heart of Fat & Weird Cookie™ Co.’s success are a love of creativity and a willingness to push culinary limits, which open the doors to experimentation and delicious new treats. “What is so wonderful about baking is that any of us can step into the kitchen and make something completely new,” says Aubrie, who co-founded the business with Brad in 2018. “The only rule in baking, besides not burning down the house, is to make sure it tastes good. Other than that, you are gold.”

Below, Aubrie and Brad share some advice for bakers who want to innovate in their own kitchens and enjoy the results.

The first rule of getting crazy in the kitchen is to throw out the rulebook when it comes to ingredients. Flour, eggs, and sugar may always be part of cookie recipes, but after that, the sky’s the limit.

“At Fat & Weird Cookie™ Co., we aren’t afraid to think outside the pantry,” says Brad. “Some of our most popular cookies, such as Show Me Your Bloobs or RBF, have come about because we thought ‘what if’? What if we used Nerds™ or root beer candy in our recipes? By adding our own surprising twists to our creations, we were able to defy expectations and delight our customers. Remember: keep an eye out for what is lying around in your kitchen. You may be able to use it to create a delicious recipe.”

To please taste buds, play with textures so that sweets go beyond the usual chocolate chip cookie. Aubrie suggests trying out crunchy pieces in a chewy cookie, which creates contrasting textures that intrigue the eater.

“Our B.B.C. Flatty is the perfect example of how to use texture to create a true gourmet experience,” she believes. “By combining Biscoff® cookie butter with chocolate-covered pretzels and salted caramel chips, we are adding dimension to every bite. Just make sure to not overwhelm your tasters. You want to be strategic with your ingredients to make your cookies memorable for the right reasons.”

One look at Fat & Weird Cookie™ Co.’s kitchen, and you will understand why you eat with your eyes first. Bowls of M&Ms™, chocolate chunks, marshmallows, white chocolate chips, and Oreos line tables, with containers of caramel and fudge stacking the shelves. They are the secret behind premium cookies, such as Lettie Doughkie™ and Cookies Anonymous.

“It goes to our belief that while the base of our creations is important, our toppings add pizzazz,” Brad confirms. “Remember: keep sea salt, chocolate ganache, and other essentials on hand so that you can transform your ordinary dessert into a work of art.”

Aubrie laughs when she recommends that home bakers write down the precise order that ingredients are added, the amounts, baking temperatures and times, and pretty much everything else about a new recipe.

“The last thing you want to do is to create something incredible, like our Schokolade cookie, and not remember what went into it,” she says. “So, even if you are one of those cooks who adds in a pinch of this and a pinch of that, create a system for keeping track of it. That way, you will be able to replicate success later on. And, on that note, note what worked and what didn’t. That’s how Brad and I created Fat & Weird Cookie™ Co. — we sampled so many cookies that we used that information to refine our own, and the rest is history.”

Brad and Aubrie recommend having fun with baking and not taking it too seriously. “There is a tendency for people to get too critical about what comes out of the oven,” Brad thinks. “When you experiment, you have to be ready for the cookies that don’t turn out well. That’s just a given. Just keep refining your recipes and baking process, and you will be well on your way to serving sweets that surprise your guests.”

About Fat & Weird Cookie™ Co.:

Fat & Weird Cookie™ Co. is all about creating over-the-top, gourmet cookies that blow customers’ minds. From 5.5-ounce stuffed cookies to its MEGA™ 1-pound cookies, it has something for everyone to enjoy. Fat & Weird Cookie™ Co. offers an Ambassador Program and a Loyalty Program that offer perks that include free cookies and merchandise, seats at the Flavor Creation Table, points that can be redeemed for discounted cookies, and more.

To learn more about Fat & Weird Cookie™ Co.’s stuffed cookies, edible cookie dough, flat cookies, and other favorites, please visit https://www.fatandweirdcookie.com/ and follow the company on Instagram at @fatandweirdcookie.