3 Lead Generating Tips

Most businesses fail to get more leads.

They think because they’ve opened a business that people will simply come and buy from them.

That may have been the case two, or three decades ago. But with the saturation of markets today, unless you have a super unique, powerfully organic brand, it’s not going to happen that way. If you have a website without any SEO or marketing behind it, your site will become yet another thing that gets lost in our daily life where we’re inundated with so much information and so many people.

So, how do people figure out where you are, who you are, what you’re doing, or what your business is all about?

The first step to getting more leads for your business is to carve out the time and money for acquiring them.

On your calendar, specify a certain time and amount of money to get more leads.

They will not appear if you do not search for them. There needs to be a significant amount of energy that goes towards generating leads, especially early on. This will vary per industry.

If you’re cash-strapped, here’s a free method to apply to grow your leads:

Set time aside each week to reach out to all of your good friends and family. Instead of asking them if they would come to support you, let them know, “Hey, this is what I’m doing. Do you know someone who would be interested in this business?”

In doing this, you are indirectly asking your closest supporters if they want to support you, and they are more likely to because they won’t feel like you’re always asking them for help. The other times, they will pass it along to a more qualified lead. Or both will happen!

You can also make time to go business to business, door to door, or even with social media. You can search your area, find a business that has similar customers to you, and start commenting on some of their stuff.

Build off of their platform for more leads.

Eventually, your goal is to generate enough leads through that to where you can replace your time with money. Then you can start investing in advertising through platforms like Meta and Google.

You have to allocate your time and/or money every day to at least do something for leads.

Once you have the leads, now you need to nurture them to get them as customers.

This will vary by industry, but here are two great examples of how to convert leads correctly.

Using a 24-hour gym as an example, nobody needs to be educated on what it is. The only things leads need to learn are: who you are, do you care, and how do I try it. To nurture, you can ask them what are they specifically looking for in a gym, and then play the part of the professional who can teach them and guide them until they either answer yes or no to your business.

Nurturing leads who need to be educated will work a little differently.

For my Hot Worx studio, we found a huge need to educate people because many have no idea what infrared is. So to nurture our leads to convert, a lot of our social media content and salespeople when they’re talking to our leads are focused on the benefits of our service and why everyone should workout in our infrared studios.

Regardless of your business, if you make all of your social media content and all of your salesmen strategies focused on, how can I help you, how can I educate you, how can I inform you of our businesses, then your leads are way more likely to buy from you because of what you’ve firmly established:

Trust.

Finally, even though your lead is a customer with you now, you’re not done with how you market to them and how you build the relationship.

A lot of people build the relationship all the way up to the point that they become a customer and then they stop building the relationship after. But actually, the relationship after becoming a customer is far more important than the relationship before being a customer. Before being a customer, it requires your lead to qualify themself. But now once they’ve paid you for it, it’s up to you to prove to them that it was worth it.

That relationship can expand your business rapidly.

Once you’ve got a great relationship with your customer, now you can start building solid referrals through a great network. You can get Google reviews and video reviews, which are worth hundreds of dollars per review.

All free advertising.

To do so, start by delivering at least as good if not better of a service or product than what you claim. But to really get more out of them, make sure your promise is absolutely clear and overdeliver on their expectations. Do not underpromise or underperform.

By impressing your clients, this will increase your chance of more solid referrals from them, which means more quality leads for you to nurture and convert, all of which results in your business expanding exponentially.