“Beyond Automation, Building Connection”
Creating a customer service experience that goes beyond expectations don’t need many efforts. It’s about focusing on the human element, prioritizing their needs, and creating a culture of genuine helpfulness.
We have all been there, waiting for an infinite time, mailing & making calls to different persons in the department to await for the solution for the service we bought or seek from them. Then you finally reach to the contact of the person who is totally unaware about the situation and the help you are asking for. This is something legendary nowadays-Not as a customer service but the level to check the human patience.
This is where the company looses the value in the market, with bonus of bad customer feedbacks. Customer are not asking for the moon, they are just asking for the response from the integral part of your genuine business help, a decent human response, or let's say in other words “an ideal solution”.
So, what does this “foreseen ideal” of customer service actually look like?
Let’s look at their perspective and find out.
Ditch the AI bots to answer them: Customers aren’t robots programmed to respond to pre-written lines. They want to feel heard, understood, and treated like individuals, not case numbers. A simple “I get how frustrating this must be” can go a long way in building trust and rapport.
Make them feel like magic instead of excuses : We’ve all encountered the “policy wall” — that act as a barrier from meeting our needs, although policies are important we don’t deny for business rules, but also don’t make an excuse using those, instead give advice. A helpful suggestion or an unexpected gesture of goodwill can turn a disgruntled customer into a loyal brand champion.
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